It is hard to come up with a more popular series than the Berenstain Bears. They were written by Stan & Jan Berenstain in 1962 and continued on to become a TV series in the ‘80s, a series of computer games, and even a movie. What an author’s dream, and it even looks like they had fun doing them! Their sons Leo and Mike eventually joined the family business, with Mike writing and Leo involved with the business side of the franchise.
Some people found them saccharine in tone and formulaic storytelling but children LOVED THEM! Theodor Geisel (Dr. Seuss) who was then editor at Random House, discovered the first book and mentored it before launching it. Ideal advice to be getting on one’s book!
Their latest book is: THE BERENSTAIN BEARS GO TO SCHOOL, and I am sure it will continue to thrill children like the others.
While momentarily living in a fantasy world, authors and illustrators everywhere can dream a little bit about such a success.